I went into a small business the other day to get something, I know enough of the staff to make small conversations. I rode my bike there, and they asked why was I wearing soccer cleats. No, sorry, bike shoes. They make bike shoes? Yep! We never knew there were special shoes for bikes. Explained the shoe/pedal/clip theory. WHen I got ready to leave, one of the ladies said, I gotta go and check this out. So she came out, showed her the whole thing on how it works. She asked me the price of what things cost. I replied, this is my stress release. I ride early in the mornings, hear the birds, see wildlife, and smell the air. To me this is cheaper than a shrink and sedating medications to keep me from choking my fellow co-workers, so this to me is priceless. She looked at me rather funny, then showed her how my shoe clipped in and told her to enjoy her day and off I went.
As a general rule, if I know the person, I tell them oh the bike price for this model starts at 1,200 give or take, but I got mine on sale. The jaws are usually dropped enough at this comment, I get to tell them, that doesn't include pedals, saddle, or the upgrade in tires!