True, cyclists need to ride defensively.

You know, many people are developing preventable, chronic diseases that can be avoided by exercising more and eating less. What if people come to realize that cycling can lower the number of trips to the ER for chest pain? High insulin levels? What if people will come to realize that they have in their possession a means to a better quality of life? And what if it reduces their health insurance claims? Do you see how this could impact the health care industry?