I think it's a fabulous idea. I'm all in favor of having some in-town rides for beginners. Riding with a group in town is a great way to model appropriate behaviors for riding in traffic. These women participating on these rides will be empowered to use their bicycles for transportation if they choose to. It's a more intense workout too, because of all the stops and starts.

It would be good if at least one person in the group had taken the Road I course, or better yet was an LCI.