I already weighed in a year ago on my opinion of bikes. I recently purchased a new Giro Atmos helmet- in pink. However, even with my love of the helmet I was completely annoyed with the Giro "Women's" Packaging. It looked like pepto bismal had been poured on the box with clouds and swirlies. Ummmm, a $150+ helmet is not your second grader's helmet. It made my girly helmet seem like a child's toy. I still like my pink helmet!

I notice the girly only color issue is mostly found in the entry to mid-range area. Higher end bikes seem (and I may be wrong) to be a little less floral, pastel or offer multiple frames. I know Cannondale does, the new Trek Madone that is pink is very subtle and the others are even less pastel. The Orbea diva comes in a white (last time I checked). I think the problem is selection, if you need a WSD frame you pay more for the same components and less choices. Slap a WSD badge, slightly modify the frame and charge more. That is what I find ANNOYING!