Former floral designer here, too! It used to be so hard working like a dog the whole week or so before Valentine's day and seeing how much money men were willing to shell out to declare undying love for various sweet hearts, only to drag home and find dh and the kids waiting for me to fix dinner. Dh has become much more enlightened about these matters these days, which is nice, but I don't need much either; just making the gesture means a lot.