RM: I'm hoping I can meet ya'll next time I'm in Phoenix.

I encourage you to stay focused on YOUR value proposition and what YOU offer.

My experience is that when someone gets too empassioned in their criticism of the competition, I get suspicious of them and delay my decision. The trick is 'being right' but not having them think bad about you.

To some, price will be THE issue...they often won't tell you that they can't afford anything better and you don't want them feeling bad about themselves.