Let me start out by saying that I agree with posts #1-17.
Also, let me add that I have purchased 9 bikes from Wal-Mart for my kids. They have literally ridden these bikes until there is no tread left on the tires. First, I purchased three bikes with training wheels, one for each of my kids, then I purchased three bikes, again one for each kid, that were a size up, and then again, three bikes, one for each kid that were one more step up in size. No problems with assembly, brakes, bike function, etc.
Also, in college, both my DH and I rode Huffy Mountain Bikes EVERYWHERE- including the mountains. I am baffled when I think of the trails that we had these bikes on.
Of those 11 bikes, I only had to make repairs to one of them (other than fixing a flat) and that is because my DH backed over it with the truck. We called the MFG of the bike (Next) and they sent us, completely free, a new wheel and two new tubes for this bike.
Let me state again that I agree with the posts prior to this. However - there's the kicker- not all Wal-Mart bikes are put together wrong, and not all riders need a bike from the LBS.
Now that my kids are older (10 and 11) I will most likely not purchase a Wal-Bike. I think they will be on their next bikes longer because they aren't growing quite as fast as they used to and so I can appreciate spending a little more money on a bike that will be rode for more than 2 summers.
I do think that it would be a great idea as others have mentioned, to take some shots of poorly assembled bikes and have them in a binder for customers to look at.
Oh, and for whatever it is worth, I know the LBS has made a (ahem) mistake or two themselves on an assembled bike in the showroom..................
We have one place to shop here for anything other than groceries - Wal-Mart. (Unless you want ranch and farm supplies) As much as I hate to admit it, they do get a large portion of our monthly wages, along with the rest of the towns wages. Sad, but true.