It doesn't help tho for the younger generation to see the Pro riders riding without helmets. Take a look at some of the team training pixs from this past winter and you'll see quite a few of the Discovery boys without helmets. And the TdF last year, most of them (if not all?) did the big climbs with no helmets and if the kids were watching that, you better betcha they noticed it. There were even scenes with the riders tearing their helmets off as soon as the rules allowed and tossing them off to the side if they couldn't find their team car. Not a very good message.