It doesn't help tho for the younger generation to see the Pro riders riding without helmets. Take a look at some of the team training pixs from this past winter and you'll see quite a few of the Discovery boys without helmets. And the TdF last year, most of them (if not all?) did the big climbs with no helmets and if the kids were watching that, you better betcha they noticed it. There were even scenes with the riders tearing their helmets off as soon as the rules allowed and tossing them off to the side if they couldn't find their team car. Not a very good message.
Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and well preserved body, but rather to skid in sideways, champagne in one hand, strawberries in the other, body thoroughly used up, totally worn out and screaming: "Yeah Baby! What a Ride!"