The only time I think it is cheesy is when it is someone who tries to act like they are better than others and then get dropped. If they have an attitude and are getting dropped on a climb or spent after 20 miles, I laugh. Out loud.

Otherwise, I could careless. So unless you are going to have an attitude and then ride like a weenie, get it! I want a Team Jelly Belly jersey, not because I could hang with them but because I dig the Sport Beans.