I know this guy who rides the Discovery Channel emblazoned Trek. He's such a jerk (independent of the bike he rides), he's so awful I can't even begin to tell you. This was the conversation we had about his bike when he was trying to impress me:

Him: "Oh, I ride too, a Trek. The Discovery Channel special Trek."

Me: "That's nice."

Him: "And I rode 30 miles on it the other day."

Me: "Dude, my 60 year old mom rode 30 miles the other day...on a hybrid."

For once it shut him up. Best part was, it was totally true about my mom!