When people at work ask what my new bike costs..I tell them on sale and at an entry level bike, it was just over $1000.00..I get the deer in the headlight stare, the swallow, and the laugh then the "wal-mart has them for $150.00 you know" statement. I tell them, wal-mart bikes arent' the same, and I get the reply back of , "they are the same thing" I am usually walking away at this time as there is no point in explaining the difference because they've already got their own oppinion and have now concluded I have more $$$ than brains..Which I tend to differ, besides most of them smoke heavily and i don't. I've come to appreciate my biking friends even more.