I don't dislike the Cuore jersey as much as I do a lot of the other ones on the Castelli site (the Maya jersey is nice). In fact, if I had a ride on Valentine's Day I would love to wear it... but that's only one day. I can't see spending $100+ on a novelty item.
It's no wonder that men find the jersey attractive, Sadie. When I was looking through the Castelli site, I kept thinking to myself, "I bet a bunch of men designed these!"