Great replies from everyone - please keep them coming.

SadieKate - terrific question on target audience. Our shop is generally frequented by the casual rider/beginning cyclist. We sell many hybrids along with the under $1500 road and mountain bike. The full suspension market in St. Louis was rather flat this year. In the past, our goals have been to get the newer cyclist - looking for women who were re-entering the exercise market - usually age 40 - 60. Our 1st seminar had 6 participants. The 2nd year was 20 women. This year we had 44 women!!

I'm just trying to find out what folks want in a women specific seminar. I regularly have women's maintenance classes - both fix a flat and basic maintenance. My last fix a flat had 15 women - it was terrific seeing them all change a tire on their own - often for the first time!!