Which brings up something that's always bugged me about, say, pants.

Men, who have very straight bodies, get pants with actual *gasp* measurements.

Women, who can come in very curvy shapes, get pants with ... a single number. A number that varies from manufacturer to manufacturer.

If you really want to help women out, skip the small/medium/large BS with the marginally-reliable sizing charts and just give measurements. boob, waist, hip, inseam ... whatever makes sense for the product. Then offer to make custom versions in different dimensions for a fee.

Not to pick on TE, but it's a good example. The sizing chart depicted is the same whether you're looking at Pearl Izumi pants or Primal. But Primals fit smaller. And Primal jerseys fit tighter than most jerseys.

Just do us a favor and give us the numbers.