Dear marketing people,
ya know, it would be really nice if you could just sell gear that fits women, or short people, without all the excessive gender marketing. I mean, imagine the reaction if guys went to buy, say, a sprayskirt for kayaking. And all of them were sized for women and called gender neutral things like "Ocean Spray". And over in a corner they found ONE sized for a taller person, called, oh, I dunno, "Apollo". Or if lucky they'd maybe find men's specific versions, called "Ocean Spray Macho ". Sounds pretty ridiculous, right? But that is exactly what we get all the time. I can buy the "Athena " or I can buy the "Ocean Trek Flirt ". And I'm so used to it that I'm just thankful I can even find something that fits...