I've seen more women ride with dogs in the basket...so doggie bike baskets/carriers.

More bikes by the way for children..with training wheels. My dearie was astounded that 5 different bike stores in Toronto hardly had any children's bikes with training wheels. His grandson was older -at 10 yrs. old.

Bike shop right by a bike trail/signed bike route. Near other stores, a coffee shop, grocery store/bank and amenities. Enough outdoor space around to bike around for a trial half hr. bike ride. Helps if it's near a dedicated bike lane/path. A computer terminal for customer to poke around online for special ordering, online bike map suggestions for routes/destinations with bike shop staff and with other customers near by.

Your inventory on the main floor...not on the 2nd floor. The biggest bike store in our city does this for women's cycling apparel and bikes ..so it's isolated in this dead zone. Away from all the excitement, hubbub of the main floor..where the cycling guys talk...why isolate the women??

Some talks once a month or so, by women cyclists who have gone bike touring, on nutrition, etc.