I'm actually intrigued and would like to try the new bra sizes out, but I have never paid $60 for a bra in my life and just can't justify that expense. I generally fit really well into Victoria's Secret 32C, and I buy on ebay so get great deals -- rarely pay more than $30 for a very nice, long-lived bra.

If I were having a real problem with sizing or comfort, I'd be willing to pay more, but I'm not. They'd have to give me the fit kit for free AND a $20 coupon to try the $60 bra first!