the iphone apps I use constantly are-
Cyclemeter (basically a bike computer but in the phone)
Scrabble
My24 (24HrFitness)
PocketInformant (calendar)
Amazon (one click ordering may be TOO easy!)
Groupon (big local coupon deal)
LivingSocial (more big coupon deals)
Starbucks (can pay by scanning the phone. handy)
SparkPeople (food/weight tracking)
TextFree (free texting...I don't pay for texting and it's not included in my phone plan)
Kindle (ereader)
Hulu+ (watch tv shows on my phone)
Netflix (more tv/movie watching)
Pinterest (goes with the http://www.pinterest.com site...which is a highly addictive way to organize favorites visually)
Walgreens (love renewing prescriptions by scanning them!)
KeyRing (so I don't have to carry around store loyalty cards!)
Ebay (app is easier than the website)
WeatherChannel
Paypal
USBank/ING (love that I can take a picture to deposit checks with USBank!)
TomTom (navigation...way cheaper than buying a separate gps unit)
Mobilefotos (Flickr)
iRetouch (for photos)



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