Quote Originally Posted by Kiwi Stoker View Post
The people that these are marketed to (and I know this because I did the marketing once) often haven't ridden a bike since they were a child.
My perspective may be different because I've been hearing about e-bikes from my dad, aunt, and uncle in Holland. My aunt and uncle have been riding bikes all their lives (I've been on several cycling vacations with them) but are now dealing with health issues that no longer allow them to ride as before. By getting e-Bikes, they can continue riding. And as someone pointed out earlier, the battery is a supplement & only assists when their own pedaling power slows down. It allows them to continue an activity that they've always enjoyed.

The e-Bike is one of the fastest growing product lines in the Dutch bicycle industry due to the aging of the population.

I realize that it's a very different cycling culture over there for sure, not just for e-Bikes but for cycling in general, but the experience does contribute to my perspective.