This is particularly obvious in the IT industry. A few months ago, I had to sit through a sales spiel in which the speaker described how they "productised" a service. Instead of just saying "We decided to sell our services", he said "We productised our service". ARGHHHHHHHHHHHH!!! And he did this all through the presentation. I wanted to take him aside and slap him, but I think that might've been unprofessional.
Max





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