SO, then what was the point of putting all the Gore stuff on sale? They probably lost money on it with free shipping (and I hope they manage to group the multiple orders for shipping that their webiste problems generated).

What I am really looking for is the marketing strategy behind the sale, and wheter you guys think it helped or hurt them? Maybe it would help in the long term if it gets people to try their house brand, and if they like it become loyal customers in future, esepcially for chamois, etc.?