Portland OR. Casting Call for Trek Owners...

[sundial]

You know, it's the mid lifers that have the buying power.

[Geonz]

No kidding!!! I would show up anyway and use my best "politely broadcasting my voice across the cafeteria" voice to inquire as to that kind of marketing blunder. Of course, they are trying to *attract* those youngsters, those males... knowing that the y're right now a pretty insignificant minority

[DirtDiva]

no female mountain bikers?

My thoughts exactly...

[sundial]

I would show up anyway and use my best "politely broadcasting my voice across the cafeteria" voice to inquire as to that kind of marketing blunder.

LOL!

That reminds me of the marketing blunder made by Honda. When they first introduced the Element, their marketers were targeting males between the ages of 18-34 years. The first year of sales, more women than men bought the vehicle.

I think you ladies in the region should present a united front, don your helmets and ride.