What's up with all the blue women's bikes?

[leah]

No offense to those of you who like blue, but WTH? I don't need pink and purple or anything, but nearly all of the bikes with the specs I want have an identical white, black, and blue color scheme! (Except for the berry-and-white Trek Madone 5.2 WSD)

What gives with all the blue? I hate to be so hung up on color, but if you are spending this much $ on a bike, you should love the look, too, right?

http://www.cannondale.com/2012-super...-ultegra-21514

http://www.specialized.com/us/en/bc/...01&scname=Road

http://www.jamisbikes.com/usa/thebik...nithracef.html

[Owlie]

Ooh. That Cannondale is sharp.

It's fashion. Last year I seem to remember that there was more red running around. And since you're looking at higher-end frames and components, there will probably be more "unisex" color schemes. It seems like the further down you go in componentry level, the girlier the paint schemes become.

[jobob]

Eh, they need to sell bikes, so they're probably going for the color scheme that appeals (or at least, does not turn off) the largest cross-section of customers.

Face it, orange or purple frames can be striking, but not all that many people would want an orange or a purple frame. And I suppose red is sooo last year.

At least they're getting away from pink for women's frames (who knows, maybe they got nasty letters from the Komen foundation ... )

[Kiwi Stoker]

Also it's probably the "colour" picked by the International colour institue who chooses colours for each year. I think it's somethig to do with Pantone.

And yes it's non-offensive. I suspect the ball has swung the other way due to ladies saying "no pink bikes!".

[Owlie]

Red, blue, white and black are also pretty easy colors to match. My bike is teal and white, and while she's gorgeous, she's hard to buy for.

[jobob]

That's why I like my unpainted Ti frame, it goes with everything. And I'm all about the color coordination.

[Slowspoke]

I happen to have a lovely orange roadie for sale!