I use the term "Hot Pink" ("hot" was the term used for fluorescent colors during the Peter Max days of the late '60s), because to me, being a chemist, "neon" can only mean one color and that is the orange that you see in true neon signs. (When neon is excited by electricity it can only glow one visible color and that is orange; other colors that you see in so-called "neon" signs are actually produced by other gases such as argon). But anywayyyy... that jersey of mine is about the brightest pink that pink can be. I haven't tried a fluorescent light on it but it must be fluorescent; it hurts your eyes to look at it, which must be why the animals hate it. It's awesome!