It's a known thing, the way women's bodies are presented in advertising, and the very low key but persistent backlash starting to occur against the images presented.

So I saw this ad in the most recent Kootenay Culture magazine ( really excellent BC magazine) I'm still struggling with my reaction.
What has surprised me the most about my reaction to this is how conditioned I am to think of the super sculpted, cellulite and fat free, no fat on the thighs butt as the ideal, whether I want to think that way or not. When presented with an image of a "real" woman's butt who is no doubt fit and healthy, but is different from what we usually see, I am really having a mixed set of reactions. They range from, "how cool that they did this" to "wow, not the most flattering photo", and "is that what my rear view looks like?" and assorted other things.
Here's a link to google images on "boy shorts" for comparison.
http://tinyurl.com/6t6wqff
(should be safe for work)
I'd be interested in others reactions to this.