I've recently run into an interesting question at work. I'm creating a brochure for brand-new commuters, people who've never used a bike for commuting. The interesting part is how you define "commute."

I consider it a commute any time I replace a car trip with a bike trip. However, common usage implies a commute is one trip to or from work. Webster's defines "to commute" as "to travel back and forth regularly (as between a suburb and a city)."

What do you ladies think?

Secondarily, what would you include in a brochure aimed at brand-new, never commuted before cyclists (specifically, our target audience is middle-aged women who could replace grocery store trips, library runs, etc. with cycling), or what would you want to see if you fall into that category?