Hi everyone!
I'm a Graphic design student at the University of Leeds, and I'm currently working on a project which is aiming to encourage females aged 20-25yrs old to participate more in cycling as a sport. According to research that I've found, this is a low-participating audience in the sport. So, please if you have a spare minute or two, I'd be very grateful to hear any views you have on this issue - why do you think females of this age don't cycle often? Why SHOULD they? Did/do you cycle at that age - why/why not? Could it be an image problem at all? Are they scared of the dangers of cycling perhaps?

Thanks very much for your time, and I'd love to hear your thoughts!
Cassie x