A quote from Ocelot,

The bottom line is that the known toxic, synthetic compounds currently used in skin and hair products have alternatives that occur naturally in the environment, and are *not* toxic in their pure forms or in a mixture. These alternatives work just as good or better in a mixture, usually better, as they don't break down as easily as their synthetic counterparts.
I hate to break the news to you but some of the natural products touted on the Aubrey Organics website, such as pine oil and pine tar, ARE TOXIC. My dog nearly died after licking pine tar off her feet. Whether a product is "natural" or "synthetic" has very little to do with whether it is toxic or not and very little to do with whether someone will react to it or not. (Lanolin IS a natural product, by the way.) That was the point of my last post.

And here is a quote from the referenced Aubrey Organics web page which is false:
Petrolatum is mineral oil jelly, and mineral oil causes a lot of problems when used on the skin photosensitivity (i.e., promotes sun damage), and it tends to interfere with the body's own natural moisturizing mechanism, leading to dry skin and chapping. You are being sold a product that creates the very conditions it claims to alleviate.
This adverse claim would be true of glycerin (also known as glycerol or glycerine), present in many so-called moisturizers, which is hygroscopic and pulls moisture out of the skin but it is NOT true of petrolatum)! Aubrey Organics website actually touts glycerin saying it is a"Rich humectant, emollient and lubricant naturally extracted from vegetable oils, used in cosmetic formulations for thousands of years." Contrary to what they say, it does not matter whether glycerin is of vegetable origin or not. Glycerin is glycerin is glycerin is glycerin. It is inherently hydroscopic and WILL dry out your skin with continued use. Ever notice how a certain "intensive care lotion" actually makes your skin drier over time? Glycerin is the reason. Petrolatum, however, forms a hydrophobic barrier that keeps natural moisture IN the skin where it belongs. Yes petrolatum is synthetic and incredibly cheap. You can buy a lifetime supply for a few dollars. Where is the profit margin in that???

Caveat emptor! Don't believe everything you hear or see, especially not from a website that is touting its own "high profit-margin" products. Any such advertising or website will tend to selectively pick data and information that supports the use of their products and omit any information that would be unfavorable.