A coworker wants to ride and I told him:
The good news about cycling is...it's as easy as riding a bicycle, hence the saying hehe.
The bad news is that doing it well is freakishly difficult
The good news is that the information is out there, LBS. bike clubs, online, coworker who rides.

Most drivers don't get that info
Sadly most bike riders don't either, we few we happy few are a minority, with internet access, a sense of community....

I'm asking how do you reach riders who do not think of themselves as cyclists, who think of themselves as being "somone who does not have a car" to get cycling skills? Also how do you get them to feel they are part of our community and lobby, vote work for improvements?