I don't know what it is but in my city (somewhat small city) there are two main bike shops conveient to me and I've noticed (along with a few other female friends) that the Trek/Specialized shop is just rude if you are NOT male. I went in to look/shop for a bike and was all but ignored, finally I got someone to help me and they were not interested in selling me a bike that's for sure. They pretty much just pointed out a pink bike and said "you might like that one." and pretty much walked off until I inquired about a specific bike, even then, he never showed any interest in answering my questions.

On the otherhand, I was never treated rudely by the Giant/Orbea crew as I call them. I went in a few times before deciding to take a test ride and every time I was very impressed by their knowledge of the bikes and their willingness to help. My sales guy also followed up with a very nice thank you card a couple of days after I bought my Giant. He has also called once and left a message asking me how I'm liking the new Giant.