SK you are 100% right about that. I agree with you that lately women's fitness magazines are full of ads and empty information. I used to subsrcribe to Fitness but stopped because of that. However, when someone is looking for women's cycling mag - she wants to find something that contains information and product review solely for women. I agree number of magazines try to incorporate women in their articles, but how many are there really? - I personally rarely see any even in Bicycling. Really TE is the only women's forum where you can find an answer almost to every question