Welcome to the club Salsa! Very nice bike btw! and I LOVE the handlebar wrap!! When looking for an alternative routes, sometimes just going 1 or 2 blocks over from the main road works. It's still close to where you want to be but not as busy. Might be worth looking into!
Life should NOT be a journey to the grave with the intention of arriving safely in an attractive and well preserved body, but rather to skid in sideways, champagne in one hand, strawberries in the other, body thoroughly used up, totally worn out and screaming: "Yeah Baby! What a Ride!"