Color doesn't really matter that much to me. I don't know, I guess I like most colors I see, although I'm starting to get turned off of all the really girly pink bikes (and I ride a pink and green custom bike, but it's a really bright pink).

I was a little insulted though a couple years ago when I went into a bike shop and told them I was interested in a bike. After I was asked what type of bike I wanted the very next question was about color. Before showing me or fitting me on any bikes, they asked about color. I don't know, I think a bike shop should be telling you fit is important, not color. I was just like, ummm...I guess I'm just concerned about fit instead of color since this is my first bike. I just thought it was an odd question to ask. I don't think DH has ever been asked that in the 13 years he has been riding and countless bikes he has purchased.

If you're going custom, that's a whole different story! If I'm laying down a big chunk of change on a bike, I want that bike to be as beautiful as possible