Heh. When I went into upgrade to a new bike (I have a Trek 1200, which is red and white) I was looking at the Lemond Versailles, which in 2005 was pretty much grey and black. Ick. But it was in my price range and fit pretty well. Somewhere in the conversation with the LBS guy I mentioned how much I like blue for a bike. "Oh you like blue? Let me show you the Zurich. It's beautiful." He rolls out this gorgeous blue and white Lemond Zurich, which was $500 more than the Versailles. Grant it it has better components also, better wheels. But my honest motivation was the color.

http://www.cc-sanwa.com/products/img...oad/zurich.jpg