On the xtracycle list a guy from Australia said he just puts the ice and the beers right into the Freeloaders (the bags hanging down the side) - that the water nicely drains off as he rides and he's got brews ready to drink as needed. (Some translation was necessary - "It's very popular at mass bicycle events here as you can easily fit 2 slabs of
amber nectar plus ice in one side of the FreeLoader without the need for an
esky. The water just drains out the back and the beer is usually gone before the
ice has melted too much." Esky being, I suppose, the "Eskimo cooler." thinking of trying it... I already figured that a true exercise in tackiness would be to tuck a box of wine in there... easy access from the back...