i remember when my insurance (from where I taught in AZ) paid for my custom orthotics in full, in 1987. Although they cured the plantar fasciitis, little did I know I was setting the stage for my back being a wreck now, from teaching high impact aerobics on concrete floors, covered by thin carpet.
I have used Superfeet in my cycling shoes since 2011. I could not tolerate the fancy custom molded things that came with my shoes. Too thick.