Yeah I don't think pawpaw grow in BC. Or, as I said, much west of the Mississippi (or the northern extension of that river into Canada and Minnesota) at all.
Marketing? I knew them as Juneberries in the 1970s and I've never, ever heard of anyone selling them! Or cultivating, either, only foraging. That seems to be what the article you linked to said, that to the extent people in the US know them at all, they know them as Juneberries. But it certainly rolls off the tongue better, too. 
And, it seems to me the opposite. That food has become so homogenized that no one eats anything any more that can't be harvested at least two to three weeks before consumption and transported long distances - whether or not it's grown seasonally where those people happen to live. Like smilingcat was saying about the guy who was looking for out-of-season fruit from her farm, and couldn't understand why she can't just pick one each of whatever the grocery store has. It's really what the slow food movement is about - that people have become so alienated from their local foodsheds. It's funny how as kids, we all heard that song from the Disney Jungle Book that references pawpaws, and we probably sang "Where oh where is dear little Susie? / ... Way down yonder in the pawpaw patch," without ever wondering what a pawpaw was. 
And nuts ... hickories and butternuts, delicious but so difficult to eat. Even black walnuts, which are really just too strong flavored for me, are way more popular than hickories. I've got a woodlot full of both and don't eat any of them - the black walnuts because I don't care for them, and the hickories because an 8# sledge is just too much work for a little bit of nutmeat, no matter how good it is!
Last edited by OakLeaf; 04-30-2016 at 12:39 PM.
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