Honestly one reason I buy things at my LBS is because everyone there is so friendly and welcoming. A visit there can literally turn a miserable day into a good one. But then that's not an accident -- they emphasize service so that you will want to come back again and again. And they have always treated female and male customers equally. To me this is a business model that deserves support, even if I pay a bit more than I would elsewhere.

BTW a month or so ago I walked into their store and saw the teenage son of the owners selling someone a bike. I remember him as a baby! Mind=blown.

I think that buying a bike online from Bike Friday is similar to buying a Doyenne jersey from TE -- you're directly supporting a good company. I wouldn't be surprised if they were very helpful with sizing before you made the purchase, Emily.