Credit for the fit should really go to Joe Santos, the owner of Davis Wheelworks, who uses a Serotta fitbike and is meticulous about measuring (even for stock bikes). We took in all of Bill's road bikes, measured each, discussed what he liked/disliked about each, and had 2 more fit sessions using numbers returned from Seven. Joe essentially forced them to match the position Bill wanted. At 57, he cannot take the long and low position Seven seems to starts out with. I would not get a custom bike from anyone, Seven or otherwise, without being able to go through this process.

The wheels came from BFWG (John Ackley) in San Leandro who we found through White Industries and had built my mtnbike wheels that Santa brought me this year.
http://www.bfwg.net/BFWG/BFWG%20Home.html