Short version - she challenged a review "comparison by a male Pinkbike writer who compared the malleability and handling of a bike frame to a ‘girlfriend after too many shots’ in that both would do anything you asked." She said the words, "promoting rape culture". The sh*t has really hit the fan and many big players in the cycle world are paying attention. Or acting tone deaf. It doesn't matter if you don't know what Pinkbike is; it's constant denial of our reality of misogony in (sports) culture that's the issue. Speak out, you lose your job, get told you are crazy, get told to get over it, you are overreacting and so on.