The "fun" part of cruisers aside (there's definitely a place for them!)--
When I was selling bikes, most of the women who bought bikes bought hybrids. I worked there for a year. I can only remember 4 women who bought road bikes. In 2 cases, she was with her husband or significant other who was also into cycling, In one, both she and the husband bought road bikes together, with similar specs. That leaves only one case where a woman came in looking for a road bike by herself. The one she wanted was entry-level. The reason we didn't have any really nice women's bikes (unless by some miracle one sneaked onto the truck)? No one ever bought one. Most of the time, that went for the nicer hybrids as well--the vast majority of them were bought by men. Most of the bikes I sold to women were the step-through hybrid/cruiser things.
Oh, I think there may be many reasons for it. Many of the cruiser sales were probably "I want to ride with the kids/in the neighborhood/on the bike path sometimes." OK, that's cool. I feel like many of the women I talked to didn't want to spend a ton of money on it. Maybe it's the idea that a bike, in the suburbs, is a toy and you don't need anything fancy. Maybe there's some concern about whether or not they'll use it enough to justify spending the extra money. I think lph's point about status/object is valid. "I don't need a fancy bike" is also code for "I don't think I'm athletic enough to warrant a fancy bike." I think men are more likely to say "Yeah, I'm awesome, I'll buy that!"



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