October is typically when the previous year's go on sale, as the new models will start arriving; at least at my lbs. I'm hoping I'll be out of the walking boot by then, and I can test ride and take advantage of the sale. I always research the heck out of anything that's important to me, and then narrow everything down. My neighbor has a 2010 Ruby, so, I've been picking her brain as well. I will also test ride the Trek Domane, but I'm leaning towards the Ruby.