Don’t buy upgrades, ride up grades…..Merckx
A couple of watts of extra power output from proper training can add more than new wheels, that said, rotational weight can matter for acceleration and climbing. I’d talk to the custom builder and see what he recommends for your size, bike, riding and roads. I prefer the ceramic ultra smooth bearings and carbon hub bodies of my campy wheel set for its effortless spin and light weight.
‘The negative feelings we all have can be addictive…just as the positive…it’s up to
us to decide which ones we want to choose and feed”… Pema Chodron