+1 it's mostly about the fit, and once you've got that (NOT before), take into account the conditions you ride in.
For me, my men's Lakes are the only cycling shoes I've tried on in 30 years that are wide enough for me (and because I still have to go a couple of sizes long to get the width, PLUS I have long toes, cleat placement still isn't ideal with them).
Once you've got a pair that fits, you can think about your weather. If you've got one pair of shoes that you'll be riding in year round, including cold weather, you probably don't want something super vented. If you often ride in the rain, you might want to stay away from leather (which takes much longer to dry, plus a little extra attention when it's saturated). Et cetera.
Speed comes from what you put behind you. - Judi Ketteler