Quote Originally Posted by Trek420 View Post
I like 6 right now. They are all good and I keep changing my mind as I write. Feedback in random order:

7: Questioning the G. People will see your logo from all around the planer and for someone out of the area they are not familiar with Gorge as an area. They could also think "Oh, they gorge on grub, garlic and gatoraide? Is this their name and in George Gorge? What's with this G? The wheel image is good but if you want it in the background try/consider centering the logo in a circle with the spokes a light gray. The most powerful logo designs are based on a circle, square OR (not and) triangle anyhow so that's a good composition. Then you'd have the wheel but without the confusion typographically.

5) Kick back, soft focus, just looking at it. The twin wheels, two bold letters in the middle do crowd the R in the middle. More important they can read as eyes, there's too much risk of what we used to call "social error". That's when I designed a t'shirt and the logo's right on the bQQbs. Don't be that designer.

8) Very nice. I've forgotten all of my typography terms, the horizontal bar of the G looks like a smudge without the wheel/spokes to give it a reason for being. I like the serif typeface and especially the nice bits of air/space afforded by the CLC (caps/lower case) of BikeFitter. I'm just not sure about that sans serif font and then the serif ORG because of the form of the G. Very nice but still going hmmmm.

6) So I'm back to 6. It's simple, elegant, readable and could be pushed further in fun applications. If I wasn't doing homework and taxes right now I'd just play with it and push it further. Take the outline away because we never know where this will be used and play with that. You could take a very clean, faint or grayed image of spokes fanning out and just play with composition and positioning in/on that image. Imagine your business stationary, nice paper with the spokes background throughout and the logotype floating somewhere near the top. Have fun, play with it.

Yep, I still like 6
Thank you for this amazingly awesome and detailed feedback.