Gorge Bike Fitter Logos

[Trek420]

The C logo is definitely meant to give an impression of the diversity of fitting that I do and to also have an "Old Timey" kind of feel to convey experience and expertise. Having said that, I would consider the example I've put up here, very rough. The text isn't balanced appropriately, the border is not finished and I would add in some decorative flourishes to balance out the negative space in the final logo. That's a lot of work, so I was trying to get an impression of if it was even worth working on further.

The negative space is good in C. Resist the urge to fill it up. Think of the logotype as a painting perfectly balanced in a blank wall. Let the eye have a ill' room to move. You'll have greater legibility. D

Trek - less is more - 420