Branding and Logos

[shootingstar]

Probably the 2nd one with a tiny bit of fun/whimsy and approachable in terms of visual impression....especially if you want to broaden your market base.

I assume the core message/skill is still your physical therapy expertise and experience..it needs to be since it is a skill, unlike coaching just can't be picked up without rigorous schooling plus exams and legislated certification (at least I'm aware in Canada, physiotherapists undergo lots of rigorous academic studies. But I maybe influenced having worked in a teaching/research hospital).

Wahine: I've never used a bike fitter before. Maybe it's because I spend less per bike purchase than others...under $1,000.

[rebeccaC]

When I think of the Gorge area I only think of windsurfing…..so I don’t have any idea of your market. Personally I’d want a logo to match what I want my clients to perceive of my work and me.

As to your question I'd want my bike fitter or physical therapist to be professional in action and knowledgeable.

edit...I think I’d like a different take on da Vinci’s Vitruvian Man for a bike fitters logo….most likely it’s been done though.

[Wahine]

edit...I think I’d like a different take on da Vinci’s Vitruvian Man for a bike fitters logo….most likely it’s been done though.

I actually played with this a lot. I tried to do it in a way to reflect different types of cycling postures to reinforce the idea that a bike fit can be a good thing for anyone regardless of what kind of riding they are doing. I just could not make it work. Everything I came up with was too complicated or cluttered. One simpler design I tried with an upright rider and time trial position rider kind of superimposed on each other came out looking very rated R.

That's when I gave up on that idea.

[shootingstar]

Hey cool, Wahine you are an ex-Albertan. (ex-Canadian). You would have to specify total number of academic credits in Canada (and U.S.??) for people to understand or more importantly the breadth of your physiotherapy experience in terms of different types of client problems. (Alberta has been a hard fit for me..coming from British Columbia.)

It almost sounds as if you could use a professional to design that logo..

I am thinking more of a smiling cyclist...totally interwoven with the bike geometry itself....the person and bike as 1 beautiful whole.

[Wahine]

Hey cool, Wahine you are an ex-Albertan. (ex-Canadian). You would have to specify total number of academic credits in Canada (and U.S.??) for people to understand or more importantly the breadth of your physiotherapy experience in terms of different types of client problems. (Alberta has been a hard fit for me..coming from British Columbia.)

I like to think of myself as a transplanted Canadian. I let my Canadian roots show every chance that I get.
I wouldn't specifically list credit hour details or anything like that. I'd just highlight my Canadian background a bit more. While I want to come across as experienced, I think that keeping the ego factor low is important for encouraging the approachability idea.

It almost sounds as if you could use a professional to design that logo..

I actually have an art background as well and I'm quite happy with the logo ideas I have come up with. It's choosing between my 2 favorites that is the struggle. Also, I need to keep costs down so I can save up for my Sizer Cycle.

[OakLeaf]

The second one sounds more appealing to me. Surely you know someone with a multifunction scanner?

[lph]

Personal is attractive, but professional is key. I'd have to see the logos, I find it hard to say what I find professional and not.

[Wahine]

Probably the 2nd one with a tiny bit of fun/whimsy and approachable in terms of visual impression....especially if you want to broaden your market base.

I assume the core message/skill is still your physical therapy expertise and experience..it needs to be since it is a skill, unlike coaching just can't be picked up without rigorous schooling plus exams and legislated certification (at least I'm aware in Canada, physiotherapists undergo lots of rigorous academic studies. But I maybe influenced having worked in a teaching/research hospital).

shootingstar, I was actually trained in Canada, at the University of Alberta and worked in Edmonton as a PT for 11 years before moving down here. PTs down here go through similar training, but honestly, it's not as rigorous as it is in Canada. Now before anyone jumps on me for that statement, my degree had to be compared to the equivalent US degree credit hour for credit hour before they would give me my OR license. I had more that twice the number of credits in PT related coursework than was required and that didn't include the work I did after I graduated. So you've meade me think that perhaps my Canadian training is something that could be a selling point.

rebeccaC, The Gorge is know for wind sports for sure but it's also become a very popular cycling destination for both road and mtn biking. Not only that, most of the wind junkies that come to visit bring bikes with them so they can get some other exercise on the no wind days. And, Portland is only an hour away. Portland is a huge cycling city and I'm really hoping that my unique background may help me draw some business from there.