Quote Originally Posted by ny biker View Post
So the small-business owner turns out okay (and gets piles of publicity) and Specialized still looks bad. Nice.

(I didn't think ASI was the owner of Specialized, just another company that licensed a trademarked name to them. But I'm no expert on bicycle conglomerates.)
They're not. They own the trademark in the US--the Fuji Roubaix is their equivalent of Cannondale's CAAD series, and they got there first

(Former Fuji dealer employee.)