Quote Originally Posted by Irulan View Post
Update
ASI parent company of specialized, says specialized overstepped its bounds and of course the store can use the name. And more...
http://www.bicycleretailer.com/north...e#.UqaXU6G9KSN
So the small-business owner turns out okay (and gets piles of publicity) and Specialized still looks bad. Nice.

(I didn't think ASI was the owner of Specialized, just another company that licensed a trademarked name to them. But I'm no expert on bicycle conglomerates.)